Real Estate Agents: How to Stand Out in A Hot Market

by | Aug 9, 2021 | Uncategorized

Dwindling inventory and booming demand for properties threw the housing market through a loop last year. Despite the rising home prices, the housing industry is seeing more bidding wars and all-cash offers than it has in a long time! This trend has continued into this year keeping the market hot, the inventory low, and home sales at a neck-breaking pace.

This crazy market puts buyers and sellers in need of real estate agents to help them make the home buying/selling process as streamlined, stress-free, and memorable as possible. Determining what sets you apart from other agents is key to standing.

Read more to find out how to stand out as a real estate agent in this hot market.

Keep your customer top priority

The customer always comes first. The sole purpose of real estate agents is to aid buyers/sellers in finding their perfect property. They also serve as the source of information about the ins and outs of the real estate market.

Here’s a tip – try looking at the entire process from the buyers/seller’s point of view. How can you make this experience as memorable and uncomplicated as possible?

Customers want to know that they can trust you. Take time to learn about their lives, interests, and what they are looking for in a home. Take care of them from start to finish and try to anticipate their needs as much as possible.

Wrap it up with a closing gift. Not only will it strengthen the relationship with your customer, but it also could lead to referral business down the line.

Know your specialty

Determining your specialty in the real estate industry is all about what you enjoy. Do you prefer helping families find their forever home, or are you more excited about selling commercial properties? Your specialty can be shifted over time but start by working in the area that interests you most.

From commercial to industrial to residential, work to promote yourself as the top Agent in the field. Once you’ve determined your niche, dive into it! Customers are always looking for the “best of the best”, so make sure to take on that label with pride!


A significant amount of an agent’s success today relies on networking. “It’s all about who you know.” This statement should push you to continuously forge new connections.

Networking not only expands your customer base but, also, can help you meet other industry professionals such as builders, mortgage brokers, real estate investors, and so much more!

A few popular ways to network are to join a professional organization and/or committees, attend real estate conferences, volunteer in your community, create and maintain an online presence, and support other real estate agents.

Have a social media presence

To find success in today’s social media, you need to create a variety of content that engages and excites customers. Set yourself apart from other agents. Have fun with your posts, create a memorable brand that communicates your core values, and take advantage of the reach that social media has to offer.

Not only will this grow your brand awareness and connect you with others in real estate but will also build relationships with customers and professionals in other industries.

There’s a ton of platforms out there. Find one that fits you! Real estate interests everyone in some way; even if someone isn’t in the market to buy or sell a property right now, they could be in the future. So, build your brand online where they’re most likely to find you!

Whether you are an amateur or a seasoned agent, remember that the key to career success is in your hands. By putting your customer first, knowing your specialty, networking, and having a social media presence, you’ll better position yourself to stand out and succeed in this hot housing market.