When starting out in Real Estate, the idea of generating new leads can be overwhelming. However, expanding your network of contacts is the first step to creating a lead pipeline.
Read more to learn about Real Estate networking and innovative ways to expand your reach.
Search local businesses
If you’re looking for a place to practice networking, local businesses are a good place to start. Check if your area has an established chamber of commerce.
These organizations can help jump-start your networking journey. They are meant for professionals who are looking for referrals.
Some organizations have loose requirements to join, but others can be strict. Research the requirements of each organization before joining.
Engage with your community
Once you’ve mastered your pitch and can give out your business card without sounding too “sales-y”, it’s time to get involved in the community.
This is one of the most important Real Estate networking tips. Engaging with your community is the best way to get to know more people in your local area.
This can expand the number of potential referrals that can come your way.
Consider volunteering for a cause that you’re passionate about. Volunteering is a great way to give back while also getting to know a group of people.
All in all, it doesn’t matter how you choose to get involved in your community – as long as you are willing to put yourself out there and talk about what you do for a living.
Attend industry events
Connecting with other Real Estate professionals should be at the top of your to-do list.
Real Estate agents tend to specialize in helping their customers buy and sell within a particular geographic area or niche.
Therefore, it’s important to network within the same profession. If they meet a customer who wants something that’s outside of their scope, they may refer that customer to you.
Also, it’s a good idea to attend events for other industries such as contractors, mortgage lenders, and title agents.
Not only will getting to know professionals in these industries help you generate more referrals, but it will also be useful to have a go-to list of contacts on-call when your customers need their services.
Join an established team
If you’ve tried networking on your own and didn’t have much success, it may be a good idea to join a Real Estate team.
Real Estate teams are generally spearheaded by experienced professionals that have a load of contacts. By joining the team, you’re benefiting from them and building relationships.
Bottom line
At the end of the day, networking is key to lead generation. As your contacts get to know and trust you, they will begin to provide a steady flow of referrals.
You can use this to grow your business. Don’t be afraid to put your own spin on it. Any activity that can help you meet new people can be seen as a great networking opportunity.
